Bad lighting can ruin your Zoom calls, live streams, and more. Chloe Mae Loop and Lan Bui’s company Kawaii Lighting proposes a creative solution to that problem, with the added bonus of a cool reflection. These creative lights are adorable, but will the sharks see the light during the Season 13 pitch? We’ll talk about how the deal went down in our
If you’re short on time, here’s a quick overview of what happened to Kawaii Lighting after
Chloe Mae Loop and Lan Bui appeared on
| Shark: | Result: |
| Barbara Corcoran | Accepted deal of $100,000 for 22% equity, plus $5/unit royalty until funds are recouped |
| Kevin O’Leary | $88,000 for 22%, with a $5 per light royalty |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Emma Grede | No Offer |
Shark Tank Kawaii Lighting Pitch
- Entrepreneurs: Chloe Mae Loop and Lan Bui
- Business: Heart, cat, and star-shaped ring lights for influencers and content creators
- Ask: $88,000 for 22% equity
- Result: $100,000 for 22% equity, plus $5/unit royalty until funds are recouped
- Shark: Barbara Corcoran
Kawaii Lighting started in China when Chloe Mae and Lan Bui scoped out potential markets to bring new products back to the United States. In 2020, their cute ring lights were born, and since then, the business has taken off.
The products are perfect for providing flattering lighting during Zoom calls and making social media influencer videos. Plus, they come in cute shapes like hearts and stars, and the shapes reflect in the user’s eyes on video.
They sell direct-to-consumer and have $261,000 in lifetime sales. They’d only been in business a year at the time of filming.
The sharks are impressed with the pair’s enthusiastic pitch and think the sales numbers aren’t too bad.
However, Mark Cuban is the first to out first. The market is too competitive for him.
Barbara loves the business and offers them more than they asked for. She proposes $100,000 for 22% equity plus a $10 royalty per light until her investment is recouped. However, Lan thinks the royalty is too much.
Jumping in next, Kevin O’Leary offers $88,000 for 22%, with a $5 per light royalty until he gets his money back.
Emma Grede, the guest shark, drops out because it isn’t right for her.
Lori Greiner follows, echoing Mark’s previous concerns about the competition.
In light of Kevin’s offer, Barbara lowers her royalty amount to $5 per unit. Because of this, Chloe and Lan accept her offer and leave the tank with a deal.
Was this a good move for Barbara? Let’s see how the company is doing now in our Kawaii Lighting update.
Shark Tank Kawaii Lighting Update
Things are looking bright for Kawaii Lighting, and it looks like the company is still committed to selling directly to consumers exclusively. On the Kawaii Lighting website, they have the full selection of lights, accessories, and travel cases, as shown on their
They’ve built up a large social media following despite only being in business for a few short years. On Instagram, Kawaii Lighting has close to 30,000 followers and a growing consumer base on the other major platforms.
According to an AMA with Lan on Reddit, the deal with Barbara worked out well and has officially closed.
Additionally, our Kawaii Lighting update revealed that many influencers love these lights. Even celebrities like Cardi B have shown support and showcased them in their social media posts. You can’t ask for better exposure than that!
While Lan is still credited as the current founder of Kawaii Lighting, Chloe’s LinkedIn has her position as CEO/Founder ending in April 2023, and she now works full-time in senior care.
Even with leadership changes, it looks like Lan is still all in on making Kawaii Lighting a success. We can’t wait to shine a light on new details in our next Kawaii Lighting update!
Ready to check up on the other products from Season 13 Episode 22? Find our company updates here:
Before you go, don’t forget to check out our other company updates from Season 13 on our Season 13 product page.
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