Entreprenuers Audley Wilson, Andy Siegal, and Dan Braido, pitched their new burger concept during
If you’re short on time, here’s a quick overview of what happened to RoboBurger after
Audley Wilson, Andy Siegal, and Dan Braido, appeared on
| Shark: | Result: |
| Michael Rubin, Kevin O’Leary | Accepted deal for $1.5 million as a loan, 9% equity |
| Lori Greiner | No offer |
| Barbara Corcoran | No offer |
| Mark Cuban | No offer |
Shark Tank RoboBurger Update
- Entrepreneurs: Audley Wilson, Andy Siegal, Dan Braido
- Business: Burger Vending Machine
- Ask: $1.5 million for 5% equity
- Result: $1.5 million as a loan, 9% equity
- Shark: Kevin O’Leary, Michael Rubin
Audley Wilson, Andy Siegal, and Dan Braido present their hamburger vending machine to the sharks, explaining that RoboBurger can make them a delicious burger in under 4 minutes! This is great for customers, and changing the concept of restaurant ownership.
That’s because it can take a lot of capital to run a restaurant, along with plenty of employees to run it. However, RoboBurger is the first autonomous machine of it’s kind, according to the entrepreneurs, who have figured out a way to serve up a burger in a futuristic kind of way.
Not only does the RoboChef grill the patty, but it also toasts the buns, adds the condiments, but it also boxes it and serves it hot. Their multi-patented machine doesn’t require any plumbing or venting, and the guys say that options are endless as far as the concept is concerned.
The owners invite guest shark Michael Rubin up to try out the RoboBurger for himself. As he goes through the process of ordering his burger, it’s clear that this has been well thought out, especially because you can customize the burger to your own preferences.
That said, you can’t customize the way that you like your burger cooked. You can only get them well done, because, from a health and safety standpoint, the RoboBurger can only re-thermalize the pre-cooked meat.
Overall, this means that it’s being reheated from frozen, on a griddle. If you’re someone who likes a medium-rare burger, this sadly won’t be for you.
Michael asks the owners if they will license their machine to other brands. As it turns out, yes, this is the plan.
RoboBurger is ultimately a robot restaurant company, and does plan to eventually license their invention to other companies.
Mark Cuban argues that there are already several robotic restaurant companies out there. The owners insist that with 4 patents, they technically own the robotically made sandwich.
Kevin O’Leary poses the idea of purchasing a machine for his company of 1,000 employees, and wants to know how much this would cost. The guys tell him he’d have to lease 4 machines, at $3,000 a month, per machine.
However, this does not include the cost of the food that would go inside of the machine. In terms of cost, burgers retail for between $5.99-$6.99, and cost just under $3 to make.
Unfortunately, the answers to some of the sharks’ questions seem to be coming out in such a way that frustrates them, especially Kevin. He wants to know how he’s going to make money, but can’t seem to get the answer he wants.
Despite this struggle, he finally gets to the bottom of revenue projections. In the year of filming, the guys think they will end with $1.4 million, but lose $700,000.
Additionally, they hope to make $7 million the following year, profiting $1.6 million.
Mark ultimately doesn’t agree with these projections, and he forces too many issues surrounding cost. For these reasons, he’s out.
Likewise, Michael thinks the idea is good, but the economics don’t make sense. He goes out next.
Barbara Corcoran is leery of getting involved with another vending style food business, especially after experiences she’s had with Daisy Cakes. She is also out.
Lori Greiner isn’t following the presentation as it was laid out, and says it was confusing. While she will be cheering for RoboBurger, she won’t be investing.
At this point, Michael jumps back in with a finance offer, offering $1.5 million to help finance orders on the machines, in exchange for 10% of the company. The guys counter him with 2% equity, but Michael insists he won’t do it for anything less than 10%.
Just then, Kevin and Michael partner up, to go in on Michael’s offer together. The entrepreneurs counter back with 8% equity, and Michael and Kevin counter back with 9%.
Without any further hesitation, RoboBurger accepts the deal. Keep reading our RoboBurger update to find out what happens next!
In terms of a RoboBurger update, things are looking good so far for this company. Maybe in the near future, you may even see a RoboBurger machine pop up near you!
It looks like the RoboBurger can now make plant based burgers as well as breakfast sandwiches. The company also offers a couple of leasing plans, based on your needs.
Check it out on the RoboBurger website.
If we learn anything new about RoboBurger, we will certainly let you know. In the meantime, you can check out our other company updates from Season 15, Episode 21, by following the links below!
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
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