Living on a Wisconsin dairy farm instilled in Christian Schauf and Mike Escamilla the importance of disaster preparedness. Witnessing Los Angeles’ lack of readiness for natural disasters inspired the creation of The Seventy2, a compact, all-in-one survival kit filled with essential tools and information.
Do the sharks think this disaster kit will find its place in American homes? Let’s find out in our The Seventy2 update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Seventy2 after
Christian Schauf and Mike Escamilla entered
In terms of The Seventy2 update, the business is still operational. They have partnered with major emergency response companies and have also introduced additional survival kits to their product line.
| Shark | Result |
| Robert Herjavec | Accepted offer of $200,000 for 10% equity |
| Barbara Corcoran | No offer |
| Rohan Oza | No offer |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
Shark Tank The Seventy2 Pitch
- Entrepreneurs: Christian Schauf and Mike Escamilla
- Business: Rescue tools and information to survive natural disasters
- Ask: $100,000 for 5% equity
- Result: $200,000 for 10% equity
- Shark: Robert Herjavec
Christian Schauf and Mike Escamilla started their pitch with a gripping earthquake simulation that immediately captivated the sharks.
The Seventy2 is designed for 72-hour survival in the case of a disaster. It is a waterproof, lightweight backpack with high-quality tools, first-aid supplies, and essential gear. The product is also presented as a comprehensive solution for adventurers, first responders, and disaster victims.
The duo tells their story and gives their pitch in front of a display board holding everything in the packs. The sharks love the sample packs they’re given.
When discussing financials, they revealed $700,000 in sales over the past six months, with $400,000 from a successful IndieGoGo campaign and $300,000 in direct sales through their website.
While they’ve impressively reduced their per-unit manufacturing cost from $209 to $144, their current challenge lies in limited production capacity.
Their small business size makes it difficult to build strong working relationships with factories, hindering their ability to meet growing demand. This is where a shark’s guidance could prove invaluable.
Barbara Corcoran expressed interest in the product, saying she’d even buy one for her husband. However, she opted to let the other sharks fight for the deal.
Mark Cuban felt the only way he could help them was with straight cash, so he decided to sit the deal out.
Robert Herjavec, however, saw more challenges than the entrepreneurs presented but still offered $200,000 for 10% ownership.
This deal represented a higher valuation than what they originally requested, giving them both more money and a larger equity stake.
Robert told the entrepreneurs that the deal was only good if they took it right then and didn’t listen to other offers. Lori didn’t like the idea and tried to interject. But Christian and Mike took the deal.
Let’s see if things eventually worked out for Robert and the entrepreneurs in our The Seventy2 update.
Shark Tank The Seventy2 Update
Since its appearance on
The product enjoyed strong sales following its appearance on the show, with a notable boost after Ashton Kutcher’s tweet to his massive 19+ million follower base. Capitalizing on this momentum, they launched a two-person gear and supply pack for $565.
Our The Seventy2 update revealed that the company has unveiled a range of innovative new products, including the Zeus “life-charger” and the Rapid Raft, The First Aid Plus life raft.
In September 2021, the company teamed up with Global Outdoor Emergency Support (GOES), a life-saving app offering remote assistance in emergencies.
GOES boasts two key features: 24/7 access to a network of over 30 doctors directly through the app and AI-powered guidance for situations when no signal is available.
You can purchase the product on Uncharted Supply Co. for $399. The two-person kit sells for $589, which is a much better deal than just buying two of the original kits if you have more than one person living in your home.
As of August 2022, the company remains operational with an annual revenue of $1.5 million.
From the look of things, the business is headed in the right direction, and we are excited to see where our next The Seventy2 update takes us.
You can find the other company updates from Season 9 Episode 2 here:
Before you go, be sure to take a look at some of the other company updates from Shark Tank Season 9.
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